Do good while feeling good: Benefit Cosmetics’ ‘BOLD IS BEAUTIFUL’ Campaign!

For this year, Benefit Cosmetics chose Mano Amiga as their beneficiary for their unique initiative — the Bold is Beautiful Project. With this program, Benefit Philippines donated 100% of the proceeds from all the brow wax services done in their branches nationwide for the whole month of May 2017, which will go to the scholarships and mentorship programs for the girls of the school. As part of this, they also conducted insightful workshops for the students and moms. They taught them proper hygiene, stress management, and how to dream big and think outside of the box. The staff of Benefit, the ‘benebabes’, were also able to get to know the moms at a deeper level from spending time with them during the one-on-one make-up sessions. With this project, both Mano Amiga and Benefit Philippines had a month full of inspiration and empowerment to be bold and beautiful!